Journal

2022-23 New Product Launch
  • Aug 24, 2022
2022-23 New Product Launch

It's our favorite day of the year—product launch day! We're excited to announce 35+ new products this year that we hope will help you enjoy the ice this winter.

Build Your Perfect Suit
  • Aug 24, 2022
Build Your Perfect Suit

An ice suit doesn't have to be one size fits all anymore. The new Superior™ System allows you to customize and build the perfect suit to meet your needs.

The Value of a Float Suit
  • Aug 22, 2022
The Value of a Float Suit

Ice safety isn't a part-time thing, it's an every-time thing. National Pro Staffer Kyle Agre shares the stories of two anglers with firsthand experience with the value of a float suit.

New Buffalo Plaid MAGS Rods
  • Nov 3, 2021
New Buffalo Plaid MAGS Rods

Announcing a partnership with MAGS to bring you four of the most sensitive and unique ice fishing rods you'll ever set your hands on.

2021-22 New Product Launch
  • Sep 2, 2021
2021-22 New Product Launch

Announcing over 30 exciting new products for 2021 to help you enjoy the ice this winter!

Pickling Recipes
  • Sep 17, 2020
Pickling Recipes

We love a good "pickler", so we asked a few friends for their best northern pike pickling recipes.

Layering For Comfort
  • Sep 17, 2020
Layering For Comfort

Pro Staffer Matt Mascarenas discusses the importance of finding your own level of warmth and comfort on the ice with a layering strategy.

Ice Angler's Honor Code
  • Sep 17, 2020
Ice Angler's Honor Code

Pro Staffer Dave Wasness speaks to the unwritten rules of making sure everyone on the ice has a good experience, and passing that on to the next generation.

Don't Go Broke on Bait
  • Sep 17, 2020
Don't Go Broke on Bait

Pro Staffer Tim Zweig offers some tips for managing bait to save you hassle—and money!

Discovering the Joy of Ice Camping
  • Sep 17, 2020
Discovering the Joy of Ice Camping

Pro Staffer Justin Bue gives us the scoop on a type of fishing experience that has been catching on and becoming more and more popular.

Destination Lakes to Visit
  • Sep 17, 2020
Destination Lakes to Visit

With so many great bodies of water to fish and experience, here are a few of our recommendations to add to your bucket list.

9 Ways to Improve Your Fish Fry
  • Sep 17, 2020
9 Ways to Improve Your Fish Fry

Need some tips to put your next fish fry over the top? Here are 9 of our best suggestions.