1730 Industrial Avenue, Cumberland, WI, 54829||1-800-345-6007

    Helping You Enjoy Ice Fishing Since 1960

    New Buffalo Plaid MAGS Rods

    Today, we are thrilled to announce that MAGS and Eskimo have partnered this season to bring you four of the most sensitive and unique ice fishing rods that you will ever set your hands on.

    MAGS Custom Rods has quickly become known for their obsessive attention to detail and build quality, and each of the rods in this collection were hand tied and built by the MAGS team in Gwinn, Michigan. We asked them to take some of their most popular rods and build them with a little buffalo plaid, Eskimo style!

    These limited edition rods are only available here at, and once they're gone, they're gone for good!



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