The world was a different place when Eskimo first began making ice augers in 1960. Three men,—Art, Dick, and Sam—came together to form “Ardisam,” the parent company of Eskimo to this day. This new company was, and still is located in rural,Northwest Wisconsin. The plan started with a goal to make powered ice augers and post hole diggers, and eventually a wide range of outdoor products is offered by various Ardisam brands today. Those first augers built 60 years ago though, laid the groundwork for the Eskimo brand of today.